“It’s an exciting time to be an influencer marketing because that’s changing. We finally are setting up ways to evaluate if influencers are driving sales, if influencers are driving clicks, app downloads, whatever is important to the client, right? And I think that’s really where you know performance marketing and influencer marketing can play one of the same.”
Hi there! Welcome back to CCtalks, here is our episode number 18!
In this episode, together with entrepreneur and influencer marketing expert Alayna Palgon, we dive into a topic that has become hotter and hotter in marketing in the last few years: influencer marketing.
Together, we cover the following topics:
You can listen to the full episode here or on Spotify, Google and Apple Podcasts.