Ep. 18 of CCtalks – Influencer Marketing & Performance Marketing: Two Sides of The Same Coin?


It’s an exciting time to be an influencer marketing because that’s changing. We finally are setting up ways to evaluate if influencers are driving sales, if influencers are driving clicks, app downloads, whatever is important to the client, right? And I think that’s really where you know performance marketing and influencer marketing can play one of the same.”

-Alayna Palgon

Hi there! Welcome back to CCtalks, here is our episode number 18!

In this episode, together with entrepreneur and influencer marketing expert Alayna Palgon, we dive into a topic that has become hotter and hotter in marketing in the last few years: influencer marketing.

Together, we cover the following topics:

  1. Influencer Marketing as a form of Performance Marketing;
  2. How to measure performance and ROI in Influencer Marketing;
  3. Some Influencer Marketing best practices;
  4. Technological advancements and the possibility of making influencer marketing more sophisticated and automated;
  5. Influencer Marketing in B2B;
  6. Holiday campaigns and the power of Influencer Marketing in boosting seasonal ROI and performance.

You can listen to the full episode here or on Spotify, Google and Apple Podcasts.

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