“The first thing about native ads, and the most important, is that the users don’t really understand that they are seeing an ad. With native ads, the ad “feels” like all the articles that we are reading, so it’s not as pushy and invasive as the ads we are used to. And this is a great booster for users’ engagement.” Adi Waldman
Hi there! Welcome to CCtalks, and to our 15th episode.
In this episode, together with the Managing Director of CC Israel, Adi Waldman, we dive into native ads and gain a better understanding of why they have become more and more popular in the past year.
Together with her, we cover the following topics about native ads: