Affiliate Marketing is one of the best ways to generate passive income online. But every year new trends are coming in, and you need to prepare for them. At the same time, some of the old trends are still going strong too. So it’s important to find the right balance between old and new trends as you try to make the most out of Affiliate Marketing. With that in mind, we created a list which includes some of the most important trends you need to follow this year.
#1 Optimize your website for mobile users
There are still plenty of Affiliate Marketing websites that don’t have mobile optimization, and that’s unfortunate. Shifting to professional, complete mobile support is very important, especially now that more than 50% of all internet users are coming from mobile. Not only that, but a lot of people shop only via their phone, so it’s important to access this large customer base.
All you have to do is to use a responsive website theme, as that will automatically resize your website to offer a native experience regardless of what mobile device your customers might be using at that time. This will make the entire process a whole lot easier, and you will end up catering to mobile customers as well.
#2 Harness the power of influencers
If you want your Affiliate Marketing business to shine, it’s important to take advantage of influencers. More and more people managed to acquire massive followings on social media and became influencers recently. Study their subscriber base, see if they suit your potential customer base and connect with that influencer. Yes, it will cost you to promote your website to those customers, but the results can be huge,
People trust their influencer, so you are bound to make lots of sales via such a promotion. Plus, you can build relationships with other influencers based on the connections that this influencer has right now. It’s a great and powerful opportunity for an Affiliate Marketing business. You can increase your sales performance exponentially and all you have to do is to work with the right influencers.
Even if this does require a lot of research and focus, it’s safe to say that such an approach can pay off big time. It will offer you rewarding results, and the ROI can indeed be huge. You shouldn’t ignore the opportunity to work with influencers, as it might be the big break you always wanted.
#3 Focus on voice search
Alexa, Google Home and Siri are integrated in more and more devices nowadays. And a lot of people find it a lot easier to just say what they want to search instead of typing. Which is why voice search is becoming such a great trend right now. Not only is it a lot easier for people to search via their own voice, but you also get to embark on this approach faster than anyone else. And that on its own can be incredible.
It’s a good idea to focus on long-tailed search terms, but think about normal conversations and how people would ask their friends for advice. The voice search keywords feel and sound a lot more natural when compared to the typed ones. Which is why you need to optimize your Affiliate Marketing for those as well as the regular keywords. The better the optimization you make, the more customers you can generate and results will be second to none.
#4 Harness the power of big data
Around 90% of the entire data in our world was accumulated within the past few years. We are surrounded by big data, and we should use it for our Affiliate Marketing. With the right tools, you will be able to identify KPIs, see how many leads you can get, impressions, sales and so on. You will also get to see what’s appealing for customers and what kind of products or items they don’t want. Every minor detail is important in the world of affiliate marketing, so you have to use that as an advantage at all times if possible.
#5 Quality content marketing is still king when it comes to Affiliate Marketing in 2019
Why is content marketing still relevant? The reason is simple, you can’t have a great Affiliate Marketing website without actually writing the best possible content out there. Creative, interesting and insightful content will always encourage people to browse your website and eventually use those links. That doesn’t mean it will always work, because every customer has a different opinion and idea regarding every product.
But then again you need to share your own thoughts and ideas about the product or service in question. You also have to realize that Google is adamant about user experience, so you have to create some of the best content that you can, and the results will indeed impress you more than ever before. Is it possible to achieve great results this way? It certainly is, and with the right approach you can do that. Creating native ads is just as important, as that can help generate a lot of leads naturally and with great success.
#6 More focus on customer privacy
The GDPR brought in front some great debates regarding the importance of customer privacy and just how much customer privacy has evolved in the past few years. The most important thing right now is offering customers the right set of services while also obeying the laws and knowing how to handle customer data. Implementing the GDPR requirements is mandatory and it also has to be a priority even if you have an affiliate site.
Customers need to know if you are processing your data, how you are handling that and where is their data going. Transparency is extremely important especially at this time when there are lots of debates regarding the use of customer information. Lots of companies such as Facebook, for example, are under the bus due to data and privacy concerns, so it’s important to stay transparent and focus on offering customers the support they want while also letting them know how you handle their info.
#7 Using affiliate agencies is one of the major rising trends
Since Affiliate Marketing takes quite a lot of time to reach success, it’s safe to say that a lot of newcomers are heading to affiliate marketing agencies. They have the resources and tools needed to help you grow your business. In this world every minor detail matters, and the reality is that beginners do need all the help they can get.
So it’s important to note that affiliate agencies are growing and you can find lots of them especially in 2019. Many of them work solely online in order to provide customers with the best possible support and assistance. It is something unique and distinct, and the type of thing that you will appreciate again and again.
#8 Use social media and go beyond the most popular platforms
Social media is one of the best ways to promote your content and generate sales. You can share affiliate links on YouTube descriptions, you can also share links on Facebook and Instagram. But you can easily go further with great content and links on Snapchat, Real. Video and a plethora of other platforms. The idea is to figure out where your potential audience is located and then create an account there.
It will take more time to find your audience rather than connect with it and generate sales. Regardless of how many accounts you create, it’s a good idea to share links to the other platforms you are on as well. That will make it easier for potential customers to share your online presence. Plus, it might be one of the simplest ways to generate more leads and customers naturally, and that’s exactly what you need to think about at this time.
#9 Harness the power of remarketing
Remarketing is a great way for you to regain the attention of previous leads and customers. Facebook Ads and Google Ads are great in this regard because they allow you to focus on previous leads and customers, all while offering them new content that might entice these persons to come back. Do keep in mind that Amazon doesn’t allow advertisement of their affiliate links, so if you are an Amazon Affiliate you might not be able to do this. However, if you are an affiliate for other platforms, you will be more than ok and you will even have the opportunity to reach thousands of potential customers. It all comes down to using remarketing and not letting it down until you achieve the results you expect!
#10 Add more video and image content
People don’t like the idea of reading, instead they want to access the content they want via pictures and video. That’s why YouTube and Instagram managed to see such a massive growth in the past few years. That being said, it’s a good idea to branch out creatively and come up with video, image as well as written content ideas. All the minor details matter and you just have to figure out what approach works very well for you in the end.
Ideally you want to have a mix of images, written and video content. This way you will cater to everyone’s needs. A lot of people rely only on video to acquire the content and information they want, others just focus on pictures. So you do want to cater to all potential customers and their needs. Understand the type of content they like the most. You can check on that by trying out various types of content and reviewing the engagement rates.
#11 Diversifying your portfolio
Until recently, a lot of Affiliate marketers focused solely on using Amazon’s affiliate program. While that sounds great, it can also be very risky. One of the latest Affiliate Marketing trends is to use more than one affiliate system. At least this way you can figure out exactly how you can generate a lot more leads and exposure online without relying on a single service. After all, Amazon is trying to enter the brick and mortar business as well, so it’s important to have your eyes open for any kind of opportunities. Using more than a single Affiliate Marketing program is going to help you, so try to consider all possible options.
A lot of people want to interact with you before they purchase something. That’s why one of the latest Affiliate Marketing trends is the use of chatbots. The idea behind a chatbot is that you can easily help your customers without being there 24/7. Training your chatbots and offering the right solutions is a bit tricky, but once you adapt those chatbots to your industry you will see some great results. Used adequately, chatbots can help you generate more sales fast. It’s one of the best opportunities you can focus on, so you should check it out if possible.
#13 Live video is king
You might believe that live video doesn’t matter for Affiliate Marketing websites, but it does. And the reason is simple, people like the idea of interacting with a website owner, and they want to trust a site before they work with it. Which is why using live video is a very good idea. It allows you to educate your customers, plus you get to promote your affiliate links with ease as well. It’s maybe the best of both worlds, and you should consider giving it a shot if possible. After all, it all comes down to trying it out for yourself and seeing what type of results you can expect.
These great Affiliate Marketing trends have the potential to change your business and bring it to its next level in 2019. Not all of them might work for you, which is why you need to come up with a trial and error approach. But the results are extraordinary as long as you understand your audience and actively focus on catering to their needs. Try to adapt to your customer’s requirements and harness all the latest technologies, then you will have no problem growing your Affiliate Marketing business!