During this decade we have made leaps and bounds when it comes to mobile marketing. At the start of 2010 people were still using a flip phone and texting through SMS. Today, 2.71 billion people in the world own smartphones. The gap between smartphones and people keeps increasing and according to the UN’s International Telecommunications Union, there are currently more phones than people. In 2019 people spent an average of 2 hours and 51 minutes per day on their smartphone. Phones have become everything from our shopping platforms to our personal assistants. Due to this, mobile marketing is rapidly evolving. From our past experience and current knowledge of the field, these are the top 5 mobile trends we expect to see breaking through in 2020.
1. The Video Boom
People’s time on screen is all about visuals. By 2020 eighty two percent of consumer internet traffic will come from videos. The question is, how can you make your video stand out? You can do so through short, high quality, engaging content.
According to Insivia, “viewers retain 95% of a message when they watch it in a video, compared to 10% when they read it in text.” To make it all the more impactful, center your video marketing around a story, not a sale. Engage emotions and create captivating visuals to make the viewer enjoy the content without wanting to skip through it. Another way to avoid skips is to keep your videos under 10 seconds. Technology has shortened our attention spans, so if your video ad can engage the viewer in under 10 seconds you’re winning. Pro tip: Make sure your videos are no less than 1080 p (also known as full HD).
2. Taking the Omnichannel Approach
According to a study by Omnisend, marketers using omnichannel campaigns earned 18.96% engagement, while marketers only using single-channel campaigns received 5.4%. The more channels you appear on, the more engagement you attract.
Make sure you give equal attention to a website, blog, various social media accounts all with consistent branding and messaging.
3. Rank for Voice Search
Industry experts believe that in 2020 voice search queries will account for 50% of all total searches. Voice search is evolving faster than ever before and has reached a point where the virtual assistant can accurately process your requests regardless of speech quality and background noise.
Due to their practicality, Siri, Google Home, and Alexa will appear in an even greater amount of homes in 2020. The goal is for your content to come up as an option in those voice searches. You can do that by optimizing your website specifically for voice search. Here are a few aspects that Google takes into account:
- Page speed
- Page security and certification
- Have short & long-form content
- Use simple words
4. Tap into Chat Bots
People spend a great amount of time on messaging apps, making it natural to engage with businesses the same way. In fact, 63% of people state that they prefer to use chatbots to communicate with a business or brand.
We have found that this is a great way to meet customers where they are already spending time. You can use chatbots to resolve questions and concerns or even offer other services or products. The software you can use is HubType which allows you to publish your web chatbot to your website, WhatsApp, Facebook Messenger, Twitter, Telegram and Intercom.
5. Get on Tik Tok
The social media site to look out for in 2020 is definitely Tik Tok. If you’re targeting a younger demographic TikTok can work for you. With Facebook and Instagram becoming oversaturated, this is your chance to break into Tik Tok early. Luckily, Creative Clicks has first-hand experience working with Tik Tok, making it easier to help advertisers build a presence on this channel. Being one of the first advertisers on the app will help to gain traction, gain followers and leverage your audience.