This year, we celebrated a significant milestone: 15 years of Creative Clicks! An extraordinary year of record-breaking growth, incredible opportunity, and cementing our place as a performance marketing leader. Our team has put together some incredible work, and it’s hard not to be proud of it. This was a year of taking risks, facing challenges, and celebrating achievements. Let us share our journey’s highlights, milestones we celebrated, and lessons we will carry forward into the future.
In 2024, we grew remarkably and learned how to adapt to the changing landscape. We celebrated 15 years of success by proving we can be flexible and deliver.
We expanded our global presence and attended 25 industry events around the world. We connected with industry leaders, showcased our expertise, and made meaningful partnerships at MWC, Affiliate Summit East, and Web Summit, from the buzzing halls of MWC to the incredible energy of Affiliate Summit East and Web Summit. Besides, as a Silver Sponsor at APS NYC and Telemedia Marbella we were able to increase our visibility and once again demonstrate our commitment to the industry.
We were finalists for six prestigious awards this year, including Performance Marketing Team of the Year and Digital Agency of the Year. These awards are a recognition of our dedication to excellence and innovation in performance marketing.
One part of our team was busy presenting what we’d achieved on the global stage, while our in-house creative team was capturing the attention of audiences with new content. We made 262 videos for sports and eCommerce and reached new heights with our sports production project. This is proof that we can create high-performing content that speaks to audiences across industries.
Our leadership team shared some very interesting insights that resonated across the industry. Articles were authored by Bart, Managing Director of Operations of Mobile, and by Jasper, Managing Director of Mobile, on Telemedia Online about mobile innovation and Direct Carrier Billing (DCB) trends. During a podcast interview with Business of Apps, SVP of Mobile Performance Chris Puga shared his knowledge on app growth strategies in the streaming era. These contributions further cemented Creative Clicks' reputation as an experienced performance marketing partner.
In 2024, we welcomed 87 new people into our team, and they brought new energy to Creative Clicks. We also opened a new office in Canada and expanded our Amsterdam headquarters to give our team the best facilities to thrive in.
We had nine impactful events to celebrate our people and corporate culture. We connected with the whole team through our CC Spring Fest, CC Sleepover, and Mental Health Week. These activities not only helped us to solidify our team’s unity, but also became our way to touch base with who we are and what we want to bring to the market. In addition to celebrating our wins, events like Après Ski Party or Valentine’s Day allowed the team to get even closer, which is so important when you’re growing your team at a rate like this. These are big moments in our culture of camaraderie and fun.Â
In 2024, we learned that adaptability is king in the fast-moving world of performance marketing. As the market shifted and new trends came along, we had to pivot our tactics, but these challenges also taught us how to think on our feet and become better at our jobs. Rather than simply testing our capabilities, we took these experiences as ways to grow, innovate, and come up with new solutions. We learned to embrace change, adapt to it, and even to have fun with it along the way.
These events, nominations, and milestones are not just items to list and boat about: they are proof that we can generate results. It was a growth year, a transformation year, and it’s going to take us to even more success in the years to come. With a lot of the momentum of 2024 behind us, we're ready to keep the momentum going and tackle new challenges with the same passion and creativity that has made Creative Clicks what it is.
And we’re excited to move from height to the next height and solve some new challenges in performance marketing. To hear more about our vision for 2025, and our plans to keep driving innovation and growth, tune into our January episode of CC Talks.
Creative Clicks is 15 years old, and we’re grateful and optimistic. To the next 15 years of growth, innovation, and creating meaningful connections in the performance marketing industry. Thank you to everyone who has been a part of our journey, and we can’t wait to see what the future holds!
